Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Thursday, 9 May 2013

Style//Manifesto

 Looking at style and rules with style it's really interesting to see where we stand with rules for living and manifesto's. I was reading into Schiaparelli and she stood by her own rules, as have other art movements and some film groups.

  
1. Since most women do not know themselves, they should try to do so.
2. A woman who buys an expensive dress and changes it, often with disastrous result, is extravagent and foolish. 
3. Most women (and men) are colour-blind. They should ask for suggestions.
4. Remember 20 percent of womne have inferiority complexes, 70 perfect have illusions. 
5. Ninety percent are affraid of being conspicuous and of what people say. So they buy a grey suit. They should dare to be different. 
6. Women should listen and ask for competent criticism and advice.
7. They should choose their clothes alone or in the company of a man. 
8. They should never shop with another woman, who sometimes consciously and often unconsciously is apt to be jealous. 
9. She should buy little and only of the best or the cheapest.
10. Never fit a dress to a body, but train the body to fit a dress.
11. A woman should buy mostly in on place where she is known and respected and not rush around trying every new fad. 
12. And she should pay her bills. 

Personally I think this is a genius idea and I think we all need to learnt to form some ideas of rules to look at when thinking about style. Even if a lose basis to follow to stop us getting distracted by things in life. I think my personal manifesto for stylish living would be something similar to this. 

1. Be yourself at all times - Buy something for you and noone else. 
2. Don't follow trends - Trends are generally expensive things which will be out of fashion soon so they're not worth it, why pay to look like everyone else following a trend? 
3. Buy quality - Try to buy something that really stands out and something you'll have no regrets about buying. 
4. Find YOUR brand - Find brands you love and brands who design things that fit/look really good, they're people you can buy from without any worries/concerns. 
5. Comfort - If you feel awkward/uncomfortable it's not working and it won't look good, if you feel comfortable you'll pull it off. 
6. Don't be afraid - Don't worry about something not being conventional, you're not dressing for anyone but yourself.
7. NEVER throw clothes away - It's a waste to throw something away and it might work really well with something you buy in the future.
8. Don't buy because you 'feel' like it - Generally you're wasting money but you won't end up with anything you really like.
9. Colour embrace it - Pinks and yellows can really stand out and are brilliant, don't be scared of them.
10. Hunt for things - Charity shops are a gold mine, inexpensive clothing which is generally unworn/something a little different. 
11. Shoes are everything - Buy expensive shoes, don't ever risk ruining your feet and who doesn't love nice shoes?



Thursday, 2 May 2013

What Makes//Something Cool

Love, Trust and Authenticity. 

These three words are what apparently 'makes something cool', what is it about something we really link to this appeal. 

//LOVE//
Love, the whole point of buying fashion. We love something, we need it, we crave it so I guess we love it? Or do we? Do we honestly love fashion/pieces/brands, I know personally a brand I 'love' are Doc Martens. I think their designs are stylish yet simplistic, their British heritage is and also the quality are just a few of the reasons I love them. I think the love I have here would be what I consider the love aspect to making an item cool, it's all about really finding something you really connect with. 

//TRUST//
Trust, I really think you've got to buy something you're really beliving in and it goes hand in hand with love, both being a vaulable asset for a brand. If your customer trusts you they'll return to you, constantly feeling comfortable for what you're bringing out. You've got to find a brand who you think know their branding and stay true to their image, rather than finding a brand who are constantly changing. Also you trust a brand when you know their product will deliver what you desire.

//AUTHENTICITY//
Authenticity again is a lot like trust, for you it has to be real. You don't want a fake or some rip off you want originality. It's like buying a designer bag, you're not gonna want to pay out for something that is just a cheap rip off which will eventually fall apart on you, you want the quality and knowing its come from the designer.

I think we really need to question these things when it comes to fashion, its a really interesting way of looking at why a customer would desire a product, aim for these things and you fulfil their desire. It's something really important to consider when looking at an advert/campaign/promotion.