H&M have been really been working on hard on their promotion the past few months with various campaigns such as their David Beckham and Guy Richie viral video, which got them so much press and they've really continued this with their work on their Consious Collections.
Their most recent announcement was obviously that they'd have Beyonce Knowles as the face of their new Summer collection and now they've revealed photos of the collections which she helped design.
I think for H&M getting big named stars such as David Beckham and Beyonce is something that really works for their brand. Being a highstreet brand which is affordable for everyone and having names like that in is something which their customers will react well too. I think H&M really need to keep up this marketing and keep their brand really fresh and attractive to customers.
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