Today at uni we were lucky enough to have Caryn Franklin to come into Ravensbourne to talk to Fashion Promotion about All Walks and the work that she does with regards to All Walks and the issues they face. If you don't know about All Walks you definitely need to check out their website //here//.
Caryn talked about the different issues in fashion, looking at how creatives can cleverly deliver a message about diversity. One point which hit home about her talk proved how important it can be looking at the messages we can deliver, especially with regards to consumers. We need to look at the idea of children picking up imagery and how they read it; does a Miley Cyrus naked video promote a message that we want children to see as normal?
The main issue lies with how everything has become normalised, it's not strange to not have such scantily clad imagery, imagery that could be viewed and depicted as a rape scene or even imagery that highlights the idea of smart women being unpopular. Caryn delivered the message of looking for a broader range of beauty ideals and I love this I think it's a brilliant message to send out. Fashion is about diversity which is showcased in styles or colours and why don't we have this for beauty and fashion imagery?
Why are we constantly designing for thin young caucasians as if they're the only people who exist? Why do we not design clothes aimed at a much bigger range of men and women, it's definitely something that we should look at. For older women or bigger women play to their beauty and create something with them in mind highlighting them as a beautiful person in beautiful clothes unlike how fashion now see them as the wrong person for beautiful clothes.
Clothes are made to be worn and not wear us.
Caryn Franklin and All Walks spread such a massively strong and important message to all creatives, think about casting, think about difference and embrace it. We shouldn't have models being told they're "too black" or "too fat" for a job role, not in todays modern society.
Everyone needs to hear her message and start a change, we can't continue the way we're going and assume everything will be fine. Change has to happen from somewhere and we're the perfect people to start with change.
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