Friday 26 April 2013

OnlineConsumer//vs//LuxuryDesigner

With the release of The Sunday Times Rich list I really wanted to discuss some issues that I thought about looking at The Fashion Millionaires. 

One of the main points of interest was deffinitely Sir Paul and Lady Smith at 17 and Nick Robertson at 18. Here you have Paul Smith and Asos with just a difference of £2 million between them. Personally I really think its interesting to see how we have two brands from two different ends of the spectrum of luxury next to each other.

Does this mean that Nick Robertson and Asos are not as big as a luxury designer such as Paul Smith? Have we reached a point in which we're consuming more and more online and is this killing the luxury brands?

The Camden based online only company is the U.K's largest so is it a surprise that Nick Robertston made the list, not really. Asos has 2.3 million likes on Facebook compared to Paul Smith's 339,000 which is tiny in comparison. Perhaps we've reached a stage where appealing to the high street lower end of the market is actually more finacially beneficial than luxury designers?
With price differences for blazers as much as £150 is this really something we as consumers desire?
Do we just want the cheapest product and we will even ignore the step of trying its fit before purchase because of its price?

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