Monday 27 May 2013

Louis Vuitton // Hatsune Miku

I've talked about it before because its one of my favourite things when it happens and it's happened again. Fashion and technology coming together this time in a very different way. Louis Vuitton and Marc Jacobs have done a collaboration with surprisingly Hatsune Miku. If you don't know who Hatsune Miku is, she's basically a completely computerised popstar/vocaloid star.

Firstly I think the whole idea of vocaloid is crazy yet wonderful, almost so futuristic it's too much but as you'd have an artist who has costumes and clothes designed for them and their shows why not the same with a vocaloid star? She performs live by animated projection, sells out stadiums when she does and is considered a cyber celebrity. 


Opening in Paris in November The End is a massive opera in which Hatsune collaborates with Marc and LV on her stage costumes based on their SS 13 collections. For people attending the shows they get the chance to see the digital outfits in real life too and LV have also released sketches of the clothes.

Personally this is something I love as an idea, more so for the idea of the technology involved, if this can be done then why not change how we use technology to promote fashion. What if we were to have more virtual fashion shows, you'd still be able to see how something fit onto a body.

 Have Louis Vuitton crossed a new line which might lead to something brilliant in the future?

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